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Marketing Lead



Marketing & Communications
Lisbon, Portugal
Posted on Saturday, March 16, 2024

Liber is providing quality healthcare at scale. Our users can have health issues resolved in minutes by an expert medical team. Liber is powered by UpHill, the leading care orchestration platform, which is empowering people to provide and receive the best care. Serving hundreds of thousands of patients, UpHill is trusted by largest trusts in Iberia - like ULS Sta Maria, Luz Saúde, ULS Coimbra, Institut Guttmann, and more - and it’s the most well funded clinical pathway company in Europe.

Role Overview:

As the Marketing Lead at Liber, with your strategic insight and creative prowess, you'll develop and execute comprehensive marketing strategies that elevate our brand, foster customer engagement, and drive growth. Your responsibilities will include crafting compelling narratives, managing campaigns across multiple channels, analyzing market trends to identify new opportunities, and collaborating with cross-functional teams to ensure our marketing objectives align with our business goals and that we are on the right track to reach them. You'll have an unique opportunity to impact our journey towards success.


  • Master’s degree in Management, or related field. Masters in marketing is valued.
  • Healthcare experience is a plus.
  • 2-3 years in management consulting (big four or strategic) and/or experience as marketing lead/manager in a post Series A startup.
  • Analytical mindset with proficiency in data analysis. E.g. you use XLS for every decision in your life and work.
  • Management skills (resources, budget, team members, suppliers) with a methodic work style. E.g. you plan everything you do.
  • Hypothesis driven decision-making. E.g. your choices are rational and driven by experiences.
  • Creative and disruptive mindset. E.g. you are a fan of brands and ads.
  • Fast learner driven by curiosity. E.g. you are someone who learns new skills easily and autonomously.
  • Methodic work style with ability to surpass barriers intelligently. E.g. you have achieved an interesting endeavor by your own.
  • Passion for technology and UpHill's mission. E.g. you are very well rounded with technology.
  • High bandwidth. E.g. you can develop multiple threads of work without losing sight.
  • You get things done. E.g. you are someone who achieves results.

Conditions and Perks:

  • Competitive base salary.
  • Health insurance (dental and vision covered).
  • Gym membership.
  • Flex benefits & perks (e.g. budget for peripherals).
  • 22 days off + birthday day off.
  • Annual team week.
  • Macbook.
  • Cool office spaces.
  • Cell phone and data plan.
  • Opportunities for growth and impact in healthcare.